Privacy Policy

Alpha Advisory is a professional advisory firm. This Privacy Policy applies to information collected through our website and any related digital touchpoints operated by Alpha Advisory.

By using our website, you acknowledge and agree to the practices described in this policy.

We may collect the following categories of information:

• Contact information — name, email address, phone number, or company name submitted through contact or inquiry forms.
• Usage data — pages visited, time spent on pages, referring URLs, browser type, device type, and IP address, collected automatically via analytics tools.
• Communication content — messages or inquiries you send us through the website.
• Cookies and similar technologies — session data and preference cookies used to improve site functionality. See Section 7 for details.

We collect only the information necessary to operate and improve our services. We do not collect sensitive personal data (e.g., financial account details, health information, or government identification numbers) through this website.

All information we collect is used strictly for internal purposes:

• Internal insights — understanding how visitors engage with our website to identify content performance, audience patterns, and service demand signals.
• Process enhancements — improving our internal workflows, website functionality, and client service delivery based on aggregated usage patterns.
• Responding to inquiries — communicating with individuals who contact us through the website.
• Website operations — maintaining security, diagnosing technical issues, and ensuring a reliable browsing experience.

We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects on you.

Alpha Advisory does not sell, rent, trade, or otherwise transfer your personal information to third parties for commercial purposes — under any circumstances.

Your data is not used to serve advertising on behalf of third parties, and no advertiser has paid to access or use your information through our platform.

We do not share your personal information with external parties except in the following limited circumstances:

• Service providers — trusted vendors that support our internal operations (e.g., website hosting, analytics platforms) who are contractually bound to process data only on our behalf and in accordance with this policy.
• Legal obligations — where required to comply with applicable law, court order, or regulatory authority.
• Protection of rights — to protect the rights, property, or safety of Alpha Advisory, our clients, or the public, where required or permitted by law.

In all cases, we share only the minimum information necessary and require that any recipient maintains appropriate confidentiality and security standards.

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law. Usage and analytics data may be retained in aggregated, de-identified form for longer periods for internal benchmarking purposes.

When data is no longer needed, it is securely deleted or anonymized.

Our website may use cookies and similar tracking technologies to improve functionality and gather aggregated usage insights. We use:

• Essential cookies — necessary for basic site functionality (e.g., session management).
• Analytics cookies — used internally to understand website traffic and user behavior in aggregate. No personal profiles are created for advertising purposes.

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the website.

We apply appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These include access controls, encrypted data transmission (HTTPS), and regular security reviews.

While we take data security seriously, no method of transmission or storage over the internet is 100% secure. We encourage you to exercise care when sharing personal information online.

Depending on your jurisdiction, you may have rights regarding your personal information, including the right to:

• Request access to the information we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal information (subject to legal obligations).
• Object to or restrict processing in certain circumstances.
• Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details in Section 12. We will respond to all valid requests within a reasonable timeframe.

Our website may contain links to external websites. This Privacy Policy applies solely to Alpha Advisory's website. We are not responsible for the privacy practices of third-party websites and encourage you to review their respective policies before submitting any personal information.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Any updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically.